You probably already know that currently, having a website is essential for any person, business or organization that needs to promote itself on the internet. And although most web agencies are very good at designing and building high quality websites, the process can be overwhelming when it comes to gathering and organizing the information that you want to display on each page and in each section of a website. website. It can also be very easy to fall into the error of displaying inappropriate or even irrelevant content, and divert your visitors or simply have them leave the site.
To help optimize this process, we have developed a series of tasks to carry out to gather and organize web content. We recommend creating documents with this information; Google Docs, Sheets, Slides, etc., can be used to organize the information. We hope you can help those who are going to build a website to know what, how and where? accommodate your content
Purpose – Either get calls, capture data, sell something online, or simply provide information; we must set ourselves the objective of our site fulfilling its purpose.
Let’s study how companies similar to those of us use their websites, to identify key points in the development of our site.
Direct competition – It is very important to know who our direct competition is and the status in which we are within it, we are sure that the competition does. We will use this information to measure our growth. We must investigate at least 3 companies that represent our strongest competition. We can use search engines (Google, Yahoo, Bing, etc.) to find these companies.
Type of site – We will know the types of sites used by our competitors and the elements they have.
Design – We will study the fundamental aspects of design.
Focus – Define what type of audience they focus on.
Quality – We will find out if the site uses the elements properly; Typography, colors, images, spaces. It is also important to know if the competition is at the forefront or is avant-garde, or quite the opposite.
Compatibility – That is responsive (that fits all devices) and works in all browsers.
Marketing – We will investigate whether our competition uses digital marketing channels to support the sales team:
SEO – We will find out what are the keywords that our competition is using and if it implements good SEO practices.
Social Networks – We will also find out more social networks are used.
Content – We must pay attention to the texts, in the images and videos that our competitors use, which can help us choose our content better.
Blog – We will also find out if our competition has a blog system and how it uses it.
CTAs – Call To Action (calls to action) are tools that can be of great help on a website, it is important to know if our competition uses them.
Emailing – Usually companies that implement email marketing have forms all over the website that capture their data.
Technicians – It is also very useful to know the technical details of our competition, such as:
SSL Certificate – We will find out if our competitors use an SSL certificate and if they implement it properly.
Integrations – We can also find out what other technologies are being used. Some examples:
Search engine optimization is essential to be found on the internet. We must think about those words or phrases with which our ideal client will find us when searching the internet.
Focus keyword – Is the main keyword or phrase.
Additional keywords – Depending on the density of the content, it is recommended to have 2% of keywords and words that are synonymous or related to every 100 words of the text on the page. Usually 3 to 15 keywords within a 250 word text.
Titles – Title with which each page on our site will appear in the search engine results.
Descriptions – Like titles, each page must define a description of it that will be displayed in the search engine results.
We will define the text that will be displayed on our website.
Who you are / Who they are – We will make a biographical summary of how our company is formed and present our mission, vision, and values.
What products / services they provide – We must describe what our company is about and what we want to help other companies or organizations with.
Detailed description of each product / service – For example, in the case of an Ecommerce, each product must have its detailed description and choose